Costing Structure About Instacart Clone App Development

  • Ankit Patel Ankit Patel
  • September 01, 2020
  • 5 min read

We are all living in an on demand era where everything is available on tap of a finger. Right from food to electronics, almost all commodities are at your reach in this smartphone era. The Internet has made it possible for things to be delivered on demand. It has reached almost every part of the world. When all the commodities are provided to customers online then why not groceries! This must be the thought running in the mind of a person who first devised the grocery on-demand app. With the goods sold by local grocer available to denizens, grocery delivery apps made things very easy.

Emergence and Success of Instacart

Instacart, one of the most successful grocery delivery apps, rose to popularity due to its wide usage. Established in 2012, it became an instant hit among people who liked groceries to be delivered while they are in the comfort of their homes. A number of vendors registered with it to further soar its usage. With a network of more than 350 retailers, it is the most impeccable and scalable business model. Founded by Apoorva Mehta and Max Mullen, Instacart is headquartered in California.

This made Instacart the top grocery app across the US and Canada. Following closely, a number of parties came forward to create similar apps in their countries to taste financial success with grocery on-demand apps.

Grocery App Development Services Post The Arrival of Corona

The use of grocery on demand, and for that matter ANYTHING on demand apps, saw an upward slope after the emergence of COVID-19. This virus has claimed several lives while leaving others in fear. However, it has proved to be advantageous to a number of online businesses. It also leads to an increase in the number of grocery delivery apps. A number of stake owners started seeking grocery delivery app development services to design an app for users who require groceries in the safety of their homes.

Being locked inside homes during the lockdown, the most challenging thing was to attain groceries to keep the kitchen running. During such challenging times grocery apps came to rescue all the groups of people with high-risk factors. People with co-morbidities, the elderly, and people with kids at home were the vulnerable groups which utilized grocery apps to the maximum.

A number of grocery apps were designed, by grocery app development service providing companies, with Instacart in mind. These group of apps are usually referred to as Instacart clone app.

With the Instacart clone app users can order for groceries at affordable rates. They can meet their daily needs easily with such apps that support self-navigation. No matter the age, an individual can easily place an order for groceries and receive them at his or her doorstep.

Why it is Beneficial To Develop an App Like InstaCart?

1. Expanding Reach:

Instacart clone app helps retailers in expanding their reach. As the app is available on the Play Store and App Store, it is accessible to a number of users across the region. This helps the retailer in reaching more number of customers. It also enhances the brand value of the grocery business. The chances of business growth are also high because retailers can do tie-ups. Hence, grocery on demand apps have the capability to help a business not only reach more number of customers but also help itself expand its area of operations.

2. Fast and User-Friendly:

Grocery apps help a business in receiving orders quickly from a vast number of customers. Sometimes these customers are from the same region. This reduces the cost of operations. Orders get accomplished in a quick fashion if you develop an app like Instacart. One factor which marks the success of any grocery app is its user-friendly nature. If an app is user-friendly then people from any age group can access and use it.

3. Flexible Payment Options:

When a user visits a grocery shop, he or she may have only one or two options to pay. However, when it comes to Instacart clone app, users have multiple payment options. They can choose any method which is suitable for them and make payment. Such apps usually have multiple payment methods which makes the app quite flexible.

4. Attractive offers and discounts:

One of the most luring features of Instacart clone app is the discounts and offers provided by retailers. Those retailers in the network can offer discounts to regular buyers. This way they can increase sales and also expand their customer reach. It is very easy to introduce coupon codes, deals and offers to keep buyers stick to a specific shop. This makes the grocery app an instant hit not only among the retailers but also among the buyers.

There are four main components of a grocery on demand app.

  • Ordering App for Customer
  • Grocery Store App
  • Delivery App for Delivery Boys
  • Admin panel for Vendors, Merchants, or Admins


However, a business should also have a website designed which provides detailed information. It should contain the app links and other information that app downloaders or vendors usually seek before registration. Only then, it becomes a complete package.

Let us now look at some of the important features which these components possess:

– Customer App Features:

  1. Sign In & Sign Up
  2. Social Media Login
  3. Profile Management
  4. Product Browsing & Listings
  5. Search & Filter
  6. One Click Add to Cart
  7. One Click Check Out
  8. Multiple Payment Options
  9. Discount Vouchers & Coupons
  10. Delivery Tracking
  11. Time slot selection for Delivery
  12. Order History
  13. Ratings & Review
  14. Help & Customer Support
  15. Push Notifications

– Delivery Boy App Features:

  1. Delivery Requests: accept & reject
  2. Push Notifications
  3. Map Integration
  4. Turn-by-turn Navigation
  5. Real-time GPS updates
  6. Set Availability
  7. Delivery Time Slots
  8. Total Weight Of Orders
  9. Work History
  10. Earning & Reports
  11. Ratings & Reviews
  12. Help & Customer Care

– Admin Panel Features:

  1. User Management
  2. Product Management
  3. Order Management
  4. Driver Management
  5. Reset Passwords
  6. Add, Edit & Remove Various Elements of Apps and Website
  7. Payment Management
  8. Commission Management
  9. Campaign Management For Email, SMS, Social Media
  10. Run Promotions & Discount Coupons

The list is not exhaustive. There are a number of other features that are available to all the users. Some of the features which are not customary can be included by the business by speaking to the company providing grocery app development services.

Costing Structure of a Grocery Delivery app:

A number of vendors aiming to create an Instacart clone app wish to know the cost to develop an app like Instacart. Though a number of factors like the platform on which the app is to be launched, its features, app size, etc. determine the cost of the app, the average price can still be arrived at.

If you want to go with a ready-made app then the cost varies between $9000 and $10000. However, if you want to go for custom app development so that the app has the features unique to your business then it may cost around $15000 to $17000.

The actual price of creating an Instacart clone app is still dependent on a number of factors including the features which you want the app to have. Hence, arriving at an exact price would require you to contact any professional grocery delivery app development services providing company.

About: Ankit Patel

Ankit Patel is a Sales/Marketing Manager at XongoLab Technologies LLP and PeppyOcean, A leading mobile app development companies. As a hobby, He loves to write articles about technology, marketing, business, web, and mobile. His articles featured on Datafloq, JaxEnter, TechTarget, eLearninggAdobe, DesignWebKit, InstantShift and many more.

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